Job Description

Join on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you’ll feel the Encompass Health direction as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

The Social Media Manager manages, creates and initiates digital content via social media channels to support company brand awareness, while contributing to hospital-specific growth and strategy on social channels. With a combination mindset of content creation, publishing and marketing, this Social Media Manager develops content optimized for social media audiences, while fostering relationships with local hospital leadership, and advising content to be elevated from hospital pages to brand pages.

Responsibilities & Tasks

• Works with the Marketing Services department and hospital leadership to generate, launch, and manage social media content in order to increase customer engagement and brand awareness.
• Creates consistent, meaningful content on social media platforms, including writing and editing social media posts, encouraging optimal customer engagement, and promoting social media campaigns.
• Edits social media posts for hospitals after the first draft is developed by social media specialist(s).
• Analyzes reports to evaluate successes and opportunities based upon cross-channel performance, and compiles quarterly reporting, and other reporting as needed, for all eight (8) regions of Encompass Health.
• Develops, schedules and analyzes the monthly reports for all hospitals, and onboards new hospitals to integrate into the social media program.
• Manages the Encompass Health YouTube channel, including branding audits and uploading and publishing of marketing videos. Also assists in video strategy planning and amplification for brand channels.
• Monitors industry trends in healthcare social media, suggesting content creation ideas for cross-channel strategy.
• Manages large volumes of social media content creation and oversees a multitude of channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes of this activity.
• Focuses on day-to-day management, implementation, tracking/reporting and optimization of social media marketing content and campaigns.
• Assists in the management of organic and pay-per-click (PPC) campaigns in social media, and supports search marketing (PPC) and Search Engine Optimization (SEO).
• This position sits in our Birmingham AL home office. This is not a remote position.

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