Digital Marketing Director Job at Big Fish, Massachusetts

MnNRdmdpU2ZnY01jVHBTUGVIcTB3NElWNVE9PQ==
  • Big Fish
  • Massachusetts

Job Description

Digital Marketing Director
Freedom Foundation – Olympia, WA or Dallas, TX (Other Locations Considered)

Freedom Foundation has retained the recruiting firm Big Fish on this search. Please contact Angel Fimbres-Barcelo at angel@recruitbigfish.com for any questions or referrals regarding the role.

Big Fish is a boutique recruiting firm specializing in the talent needed to drive policy change. Visit us at recruitbigfish.com to learn more.

Overview

The Freedom Foundation is seeking a Digital Marketing Director to lead all performance-driven outreach efforts. This role owns strategy and execution across programmatic advertising, digital acquisition, paid search, geo-targeted campaigns, and high-conversion funnels. The objective: reach public employees eUiciently and drive measurable opt-outs at scale.

Key Responsibilities

  • Lead the digital outreach strategy across programmatic ads, banner campaigns,

geo-fencing, email outreach, paid search, and micro-sites.

  • Manage high-volume programmatic campaigns (DSPs, retargeting, behavioral and

geographic targeting).

  • Oversee Google Ads: search, display, YouTube, etc
  • Work with our e-mail manager and outreach directors to direct large-scale email

campaigns with segmentation, A/B testing, and deliverability oversight.

  • Build and optimize micro-sites and landing pages focused on conversion.
  • Incorporate AI-driven search and generative platforms into outreach strategy.
  • Develop dashboards and reporting infrastructure that track and communicate results across funnel stages and optimize campaigns based on real-time insights.
  • Lead and grow a multidisciplinary team of internal digital marketers and agency partners. Responsible for hiring, mentoring, and performance management to ensure alignment with outreach KPIs.
  • Ensure compliance with data security, state-specific requirements, and platform policies.
  • Own and forecast digital marketing budgets, allocating resources across channels based on performance benchmarks and strategic objectives.

Qualifications

  • 7+ years in digital marketing, performance marketing, or digital advocacy.
  • Proven experience with programmatic ads, geo-fencing, Google Ads, and paid media optimization.
  • Strong command of email marketing platforms and automation tools.
  • Hands-on experience building and improving conversion-focused micro-sites.
  • Proficiency with analytics tools (GA4, Tag Manager, Looker/Data Studio).
  • Familiarity with AI and generative search optimization.
  • Strong project management skills and demonstrated results in high-velocity outreach environments.
  • Personal alignment with the mission of the Freedom Foundation.

What Success Looks Like

  • Cost-per-opt-out decreases quarter over quarter through rigorous testing and optimization.
  • Scaled, efficient outreach across multiple digital channels.
  • Funnel experiences are continuously improved, delivering reliable and repeatable conversion outcomes.
  • The digital program is benchmarked as best-in-class among advocacy organizations - measurable, agile, and consistently innovating.

The Freedom Foundation offers competitive pay and benefits. Compensation is determined by a candidate’s overall experience and qualifications. This position has the potential to earn bonuses. The Freedom Foundation offers Health Insurance and a 403(b) Retirement Program (which the Foundation partially matches) and provides a flexible personal time of (PTO/Vacation) policy, allowing full-time employees to take leave as needed when approved by management, and 12 paid holidays.

Job Tags

Full time, Flexible hours,

Similar Jobs

Kahlig Auto Group

Automotive Technical Trainee - Bluebonnet Chrysler Dodge Ram Job at Kahlig Auto Group

 ...Job Description Job Description Technician Trainee at Bluebonnet Chrysler Dodge Ram - Entry Level Construction on new facility on I35 starting late 2022!! Kahlig Auto Group's Bluebonnet Chrysler Dodge Ram has an amazing opportunity for someone who wants a career... 

Prestige Consumer Healthcare

Vice President, Quality Assurance & Regulatory Affairs (Tarrytown, NY) (New York) Job at Prestige Consumer Healthcare

 ...and pharmacovigilance. Product categories include OTC monograph drugs, OTC NDAs, Medical Devices, Cosmetics, Dietary Supplements, and...  ...applicants must be able to work in our Tarrytown office Tues/Wed/Thurs (remote on Mon/Fri). Work Hours : 40 hours per week. Seniority... 

Adventist Health

Speech Language Pathologist Job at Adventist Health

 ...Job Description Adventist Health is seeking a Speech Language Pathologist for a job in Templeton, California. Job Description & Requirements...  ...Competence (CCC): Preferred \n Speech-Language Pathology (SLP): Required \n Basic Life Support (BLS OR HS-BLS OR RQI... 

CHRISTUS Health

Registered Nurse Lactation Consultant - Lactation Job at CHRISTUS Health

 ...Description Description Summary: The Registered Nurse Lactation Counselor provides expert lactation support and education to...  ...individualized care. This role involves providing in-person consultations, telephone follow-ups, and outpatient services to address lactation... 

Veyo

Medical Courier - $10,000 GUARANTEED! Job at Veyo

Have a car? Earn a $1,000 BONUS + $10,000 GUARANTEE* when you sign up to help transport others to healthcare appointments in your own vehicle around North Central and Northwest Wisconsin! At Veyo, we help people get to and from their non-emergency medical appointments...